The purchase process is a crucial moment as 70% of the decisions are taken inside the store.
It is therefore extremely important to examine the reasons that lead to the purchase to gain the real insight into clients’ needs. That is exactly when – through effective brand experiences – their choice can be positively biassed and diverted onto our product. Our In-store activities focus on catching clients’ attention, bring them to opt for our products and therefore maximize sell out. This approach is not meant to work during promo days only, but to last over time as clients must be encouraged to visit store again.
Promoter & Hostess
Demo & Sampling
Store staff incentive
Create appeal around brand for clients to remember about it.
Increase visibility and build a relation between Brand and consumers to generate in-store traffic.
Translate clients’ needs into concrete actions.
Drive 2 Store
In Mail Engagment